For many, 1983 was a confusing, hungry place. Reagan and old Bush were leading the country through the Cold War, GI Joe was dating Barbie, teenagers 'tight rolled' their pants and slow danced to Total Eclipse of the Heart. People cried out for more, and not just more fondue.
It would be Jimmy John Liautaud who answered America’s cry for lunch, by creating the world’s greatest gourmet sandwich.
Jimmy started by perfecting his own recipe for award-winning bread. He tested sandwich options on friends and family, narrowing it down to their four favorites. In the very first Jimmy John’s restaurant, Jimmy could only afford used equipment including a refrigerator, a freezer, an oven, and a meat slicer. There was no room in the budget for an ice machine, so soda was served without ice. In order to drum up business, Jimmy took to the streets and gave out free sandwiches, which helped to bring in the young college crowd. Over the past few decades, Jimmy John’s has kept the irreverent attitude, low price, great food and fast delivery, but what was once the bratty little brother of the sandwich industry is now the super cool older brother that everyone else wants to be. This tried and true method has led to the opening of over 2,700 stores to date.
What makes Jimmy John's different from the rest is that it's honest, it's damn good, it's damn fast, at a decent price! Jimmy John's definition of fresh is worlds apart from everyone else's. Bread is baked in-house every day and served fresh. Meat and veggies are sliced fresh in-house every day. The turkey is real turkey, the roast beef is real roast beef – no additives, no vegetable-based fillers, no fake stuff. Nothing is delivered pre-sliced. Real Hellmann's mayo, real Grey Poupon, real olive oil and red wine vinegar – it's the best of the best.
With perfect bread, systems in place, spectacular employees and leaders who lead and don't pass the buck, Jimmy John's box rocks. The culture that was created in the restaurants is the same culture that drives the corporate office. 'Make a deal, keep a deal' is the Golden Rule. Do it now – make it happen – be a go-getter, no excuses. Jimmy John's employees are the ordinary people doing extraordinary things. They want to be the best. They don't mind doing whatever it takes to get the job done. Their hustle is part of how they live their daily lives, and they enjoy the fruits of a hard-earned entrepreneurial lifestyle. Once again, Jimmy John's wants only the best for the best.