I’ve always loved fashion and from a very young age, I’ve always loved interpreting trends in a way that felt right for me. I’ve spent my career in the fashion and retail industry. After 25 years in product development for both specialty and national retailers, I developed a unique eye for style and design.
While I loved my experience in developing brands and collections for others, the desire to open my own boutique and sharing my passion has always been in my thoughts. It was only a matter of time before I took the leap! With encouragement and support from my husband, Tolly, I decided to leave my corporate career and open Ta’Vie.
When I made the decision to open Ta’Vie it was my goal to offer leading contemporary looks at reasonable prices. I wanted the environment to be comfortable and engaging for an ease of social shopping. When building the assortments, I spent time locating brands that I felt confident women would respond to. Brands that I am familiar with from the industry and from my home town (Charleston, SC) that were not yet available in the Knoxville or Johnson City area…these will now be available at Ta’Vie. Finding the right balance of comfort and merchandising was key in designing the Ta’Vie Boutique. Couple that with a fashion and styling expertise that is unmatched makes Ta’Vie a destination for women.
Ta’Vie means “your life” in French and “journey” in Japanese. The name “Ta’Vie” resonated with Tolly and I because of its dual meaning. As I mentioned I believe that style is personal and when we change so does our style so in essence, we have on our own ‘style journey’. It’s ‘your life…and your journey’…and we built Ta’Vie to guide you along.