East Tennessee's Premier Shopping Destination
Here at First Watch, we begin each morning at the crack of dawn, slicing fresh fruits and vegetables, baking muffins and whipping up our French toast batter from scratch. Everything is made to order, and freshness is never compromised. We don’t use heat lamps or deep fryers — we use only the finest ingredients possible for the freshest taste around.
When you arrive, we welcome you with a pot — not just a cup — of our Sunrise Select Premium Blend® coffee, along with complimentary newspapers and WiFi Internet access.