Torrid, an American retail chain owned by Hot Topic, is the Pinnacle at Turkey Creek’s newest store. The store offers plus-size clothing and accessories for women and teenage girls sizes 12 – 26. Torrid began operations in April 2001. The first location opened in the Brea Mall in Brea, California. Torrid currently has over 170 stores in operation across 36 states in the United States of America.
The store’s clothing styles are aimed at women. In 2005, Torrid expanded its merchandise selection to include styles distinct from its parent company, Hot Topic. Torrid sells accessories, shoes, jewelry, novelty tee shirts, fashion tops, pants, Capri pants, shorts,skirts, dresses, outerwear, intimate apparel, hosiery, gifts, and beauty products. Torrid follows the Hot Topic merchandise strategy of monitoring fashion trends closely, utilizing direct communication between customers, employees and corporate personnel to be in step with current fashion. Torrid’s product mix is approximately 50% private label, and 50% external brands like Dickies Girl, Tripp, Freestyle Revolution, and Z. Cavaricci.